The 2015 Cornell Agribusiness Strategic Marketing Conference will be held November 16 and 17 at the Henry A Wallace Center at the FDR Presidential Library and Home, Hyde Park, NY.

It will focus on key business principles to improve management and marketing practices, with specific attention on how to develop a brand and then link it to marketing activities that are appropriate to the desired positioning of the business. In addition to speakers from the marketing and brand development industry, successful growers with experience in brand and marketing development will share their experiences with both the thought processes as well as the mechanical aspects related to improving a business’s practices in this area.

The registration fee for the conference is $70 if registered by October 26; $80 if registered after October 26 or if registering on-site. Registration fees also include lunch on November 16 and refreshment breaks during the conference.

Farmer scholarships will be available to encourage additional attendance by agricultural producers. Partial scholarships will be offered to offset half of the conference registration fee.

There will also be a a free post-conference workshop. Professionals from the Cornell University Cooperative Enterprise Program and the Cooperative Development Institute will host the post-conference workshop that will focus on Building the Success of Food Hubs through the Cooperative Experience. Attendees will learn about best practices of co-ops in aggregating, marketing, and distributing local foods, explore the fundamentals of building a successful food hub cooperative, and identify planning steps to move your prospective or active food hub operation forward. Separate (no-cost) registration is required and a complimentary lunch is provided.