In 2014, New Holland launched an online community dedicated to the agricultural world called My New Holland. Open to all farmers and everyone with an interest in farming, My New Holland is a personalized space for New Holland customers to view and contribute to farming-related discussions and access premium contests and services. Now, with the My New Holland mobile application, customers can enjoy the same exclusive features and content they are familiar with on the My New Holland website and take it with them on the go.

Members of My New Holland have access to information resources including instructional videos, operating and maintenance tips from the product experts at New Holland, educational white papers, and more.

Owners of New Holland equipment can also gain access to premium content to help them get the most from their machines. By registering their equipment on their My New Holland profile, operators can download operator manuals and other useful materials from our training courses. They can also upload their PLM product information so the machines will appear on My New Holland.

“Our customers can now take their passion for farming and access very useful, informative, and personalized content related to their New Holland equipment while they operate from the field.” says Dawn Pelon, New Holland Brand Marketing Communications Manager. “The My New Holland community can now stay connected from their mobile devices.”

New users who register from their desktop are invited to download the app, and current app users are also encouraged to visit the website. Both the app and website are perfectly synced, so there is no need to repeat actions.

The My New Holland app is currently available on iTunes and Google Play for smartphones and will soon be available for tablets.