The RFD-TV / The Weather Channel Farm & Ranch Forecast is a new tool to assist those involved with production agriculture as they make the decisions so vital for the success of their operation. The daily feature will begin by delivering North America’s most accurate seven-day forecast. It combines RFD-TV’s vast knowledge of the variety and needs of worldwide agriculture with The Weather Channel’s unmatched technology and production abilities.

The segment will air on RFD-TV’s award-winning Market Day Report, as well as on the nightly broadcasts of Rural Evening News on both coasts, and throughout prime time programming. The updates will also be aired on Rural Radio (SiriusXM channel 147), and be available through digital means including the Country Club on rfdtv.com and on mobile devices through RFD-TV’s new app.

“It’s hard to find a community that relies more heavily on weather and accurate forecasts than ranchers and farmers,” said Dave Shull, CEO of The Weather Channel Television Network. “For more than 30 years, The Weather Channel has been a trusted source, and this partnership allows us to directly provide the best weather services to the people who use them to make important decisions.”

The partnership allows RFD-TV viewers to access customized weather news and forecasts in real time from The Weather Channel, while teaming up both organizations’ expert meteorologists.

“The world’s population is expected to nearly double over the next 35 years,” said Patrick Gottsch, founder and president of Rural Media Group, Inc. “The world’s farmers and ranchers will be expected to meet that challenge with less land and water than is available today. The ability to have access to timely weather news and forecasts from an agricultural perspective will be an essential ingredient in this effort. RFD-TV and The Weather Channel recognize the importance of providing such information, and realize that we are in a unique position to produce and deliver this service for the benefit of the American farmer, while educating urban viewers on the challenges being faced by those involved with their food and fiber production.”

The RFD-TV / The Weather Channel Farm & Ranch Forecast marks the beginning of a long-term partnership to deliver integrated weather content to those whose livelihood depends on production agriculture. Plans are underway to provide even more in-depth weather news to farmers and ranchers via digital and other technologies as they develop.