The Carlstar Group, producer of specialty tires, wheels, and industrial belts, announced the appointment of Laren Harmon as Executive Vice President of Sales.

As Executive Vice President of Sales, Laren reports to newly-named Chief Executive Officer John Salvatore, and will lead the implementation of global growth strategies and emphasize customer satisfaction. Laren will oversee the US tire and wheel sales organization as well as customer service.

Laren brings a track record of leading and supporting successful sales organizations with over 17 years of sales and leadership experience in the automotive industry. Laren holds a Bachelor’s degree in Business Administration from Furman University and a Master’s degree in Business Administration from The Florida State University.