Farmers Edge announced the backing of new investment partner Mitsui & Co.

“We are so proud to partner with Mitsui,” said Farmers Edge founder and CEO Wade Barnes. “Mitsui is a technology company with a strong understanding of agriculture and global connectivity. With their support, we are maximizing our ability to disrupt agriculture worldwide into a more productive, progressive and sustainable model.”

The Farmers Edge inspiration has been on the fast track since its inception, winning awards and recognition as one of the Top 20 Fastest Growing Companies in Canada. The company offers a package for every agribusiness, every crop and every geography. This comprehensive package includes Variable Rate Technology, field centric weather monitoring, high-resolution satellite imagery, in-field telematics and real boots on the ground.

Mitsui joins Farmers Edge investor Kleiner Perkins, announced in early November 2014.

“Investing in Farmers Edge meets our vision of embracing challenge and innovation and connecting nations, people, business and technology,” says Mr. Jun-ichi Shibuta, General Manager, Social IT Platform Division of Mitsui. “The adaptation and advancements pioneered by Farmers Edge meets our vision of becoming a global business enabler throughout the world.”