The Center for Dairy Excellence and the Penn State Extension Dairy Team have announced a special statewide Dairy PROS breakfast meeting that will be held at Ag Progress Days on Wednesday, August 13, from 7 to 8:45 a.m. in the Theatre area.
"We are excited about our lineup of speakers for this meeting," said Emily Yeiser, dairy initiatives manager at the Center for Dairy Excellence. "We have five exceptional panelists who will provide their insight on animal care and stewardship practices that will aid in the dairy industry's goal of creating positive consumer awareness."
Discussion will focus on the Novus auditing system, along with a local dairy farm, sharing the benefits of the Novus COWS (Cow Comfort, Oxidative Balance, Well-being and Sustainability) assessment program. Dr. A'ndrea Messer, Penn State Office of Strategic Communications, will speak on positively communicating with the public and media, while Kay Johnson Smith, from the Animal Ag Alliance in Washington, D.C., will share the alliance's current goals and emerging issues that could influence the dairy industry's image in the future.
Exclusively for dairy professionals, Dairy PROS is designed to provide the opportunity for participants to gain information that could help their customers go from "good" to "great." The August meeting is intended to give those dairy professionals already attending Ag Progress Days an opportunity to learn more about topics that will impact their customers.
Preregistration is encouraged. To register, contact the Center for Dairy Excellence at 717-346-0849 or by email at firstname.lastname@example.org
For more information or to register for the August Dairy PROS meeting, visit www.centerfordairyexcellence.org
and click on the "Programs and Events" tab, then the "Dairy PROS" icon in the middle of the page.
This event is provided at no charge, thanks to support from the center's "Allies for Advancement" supporters. Please visit the website under the "About the CDE" tab for the complete list of those allies: http://centerfordairyexcellence.org/our-allies/