Mathews Company (M-C), the grain dryer specialists, recently launched a redesign of its website, www.mathewscompany.com
. The bold new look is complemented by more interactive functions that provide the in-depth information visitors seek when shopping for a grain dryer.
Simple navigation enhances the user's ability to explore each product in depth. Product pages have been enhanced--beyond providing product features--and allow visitors to view dryer renderings, review detailed dryer specifications, obtain dryer dimensions, view the product's photo gallery of recent installations, read user testimonials, and even request a quote from a dealer, all right from the individual product page.
Other expanded features include a newly redesigned About M-C page that shares the company history and company values, and provides a general overview of M-C's principles that put the customer first. A newly added Media section features news releases, media coverage of customers' equipment, construction videos and product photo gallery. The redesign also includes a Technical Service feature, where customers can download manuals, ask a technical service question, review FAQs, and register their product warranty. Most notably, the M-C website now includes a dealer locator map that assists visitors in finding an M-C dealer closest to their geographic location. A dedicated International section allows worldwide growers to have easy and quick access to product information in metric units, worldwide dryer installation photos and product brochures available for download in several languages. In addition, a newly redesigned dealer portal is nearing completion and will provide comprehensive dealer support.
"We wanted a simple, bold and informative website to better reflect our company's focus," says Tamara Steinkamp, marketing communications. "In addition to providing information to our loyal current customer base, this complete overhaul will help us to 'reintroduce' M-C to the next generation of farmers who rely on the internet to research a company and its products."
Headquartered in Crystal Lake, Ill., Mathews Company has been a leading manufacturer of high-quality innovative agriculture equipment, specializing in grain drying, since 1954. M-C dryers are available through authorized dealers worldwide.