Center for Dairy Excellence Unveils New Website Design

3/28/2013

The Center for Dairy Excellence has unveiled a new design for its website, found at www.centerfordairyexcellence.org. The new design offers a simplistic and intuitive approach to finding resources available from the center. Integration of social media and blogging technology into the new design allows Web visitors to stay informed and engaged in the center's programming.
 
"The new design showcases our programs and resources in an attractive, user-friendly format," said Jayne Sebright, communications director of the Center for Dairy Excellence. "It is built to allow users to easily find what they need while receiving other valuable updates, both about the industry and on additional resources from the center."
 
The Center for Dairy Excellence originally launched its website in 2006 and uses it as a forum to showcase the resources and programs available to key stakeholders in Pennsylvania's dairy industry. Typically, the website draws about 1,500 visitors a month. The goal with the redesign is to encourage broader use of the website as a tool to increase participation in the center's programs.
 
On the home page of the new website, visitors will find the center's upcoming events, social media posts and latest press releases. They'll also find a listing of "Dairy Margins," based on current milk and feed prices, which are updated weekly.
 
The new website design has six main sections, including:
·  Business Tools, where users will find information on the center's on-farm resource programs, risk management tools, and business planning template. Case studies on dairy farm business transformation are also included in this section.
·  Dairy Information, where links to the latest market and industry reports from the center are included. Users can subscribe to blog posts of Markets and Management Updates and Dairy Week in Review issues, as well as the latest columns from Center for Dairy Excellence Executive Director John Frey.
·  Programs and Events, which will house a dairy events calendar that any organization can upload their dairy events to. Information on the center's core events, including the "Dairy PROS Series" and the "Open House and Dairy Tours" can be found in this section as well.
·  Advocacy and Outreach, where users can find resources to help them share their dairy story with their nonfarm neighbors, key leaders in their communities and with students and educators.
·  Students and Educators, which includes information on the center's resources for dairy youth and its "Discover Dairy" Lesson Series for upper elementary and middle school classrooms. Links to the "Dairy Leaders of Tomorrow" curriculum and the center's scholarship program are also here.
·  Dairy's Value, a section created for community leaders to learn more about the benefits dairy farms bring, includes a map showing how much dairy is worth in each county and an overview of Pennsylvania's dairy industry.
 
In addition to these sections, the website includes information on the Center for Dairy Excellence and Center for Dairy Excellence Foundation of Pennsylvania. Site visitors can contribute directly to the Center Foundation, a nonprofit, tax-deductible 501(c)(3) organization, by using the PayPal link on the Center Foundation page, found under "About the CDE."
 
To view the new website, go to www.centerfordairyexcellence.org. For more information, contact the Center for Dairy Excellence at 717-346-0849 or info@centerfordairyexcellence.org.