Farming Magazine - May, 2008
FEATURES
Antioch’s Green Education
The triple bottom line: profit, society and sustainability
By Jan Sevene
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| Tessa Young, with team cohort, presents
her findings at Stonewall Farm. |
|
To live up to the idea on which it was
founded—building and learning community—to enc-ourage a
student-body growth in a fast growing competition for “Green”
MBAs and address the educational needs of students facing a world crying
out for long-term systemic changes that incorporate profit, society and
sustainability, Antioch University New England has launched its
“Green” MBA program.
“Business as usual is not sustainable for our
planet. The phrase used a lot in this field now is triple bottom line
[TBL]—the foundation for all Antioch courses. Businesses need to look
at economic, social and environmental issues. So, it’s balancing
all of those, and make a profit and minimize the environmental
impact,” said the program’s
director, Pauline S. Chandler.
The 45-credit MBA, under its official title of
Business Organization and Environmental Sustainability, began in the summer
of 2007. The program, in general, is geared to a broad-spectrum of
students, among them those with agricultural ties. With a growing awareness
of food and local agriculture, farmers struggle to make prudent choices
when moving to organic meat and produce, or transitioning to producing
various crops. Chandler cited energy demands and biodiesel fuel as an
example. Farmers wrestle with turning fields over to crops of soybean for
fuel. Food or fuel? We need both. The MBA program is designed to cultivate
critical thinkers who can make these necessary sustainable choices.
How it works
According to Chandler, most MBAs expect students to
take off from their jobs and immerse themselves in their educational
program. Other than a weeklong session each summer, she explained,
“Antioch’s Organization and Management (O & M) Department
is designed for students who are working, so people come for the
weekend.”
This six-semester, two-year program begins its
concentrated weeklong session with a course on group dynamics to promote
understanding of how groups work in organizations. A second course draws on
ecological systems to study the principles of sustainability.
“Nature’s kind of got it down pat,” Chandler said. A
third course speaks to the power of embracing and understanding diversity,
helping students develop leadership skills while promoting their ability to
make good use of the diversity within a global work force.
Weekend classes start in the fall, beginning Fridays
from 1 to 5 p.m., then 6:30 to 9 at night, plus all day Saturday and
Sunday. “They do that five weekends a semester. It’s
intense,” Chandler said. “You immerse yourself in a class
weekend, and then you go back to work. You can kind of test the theories
and think about what you’ve learned and perhaps try some new
ideas… making the workplace a learning lab.” Between classes,
Chandler monitors supplemental online coursework.
Meeting expectations
Jedediah Beach, assistant director of the nonprofit,
certified Natick Organic Community Farm in Natick, Mass., says,
“I’m learning solid business tools, economics, group dynamics
and the opportunity to use these tools. It’s great to go to school
then go back to apply these tools to my job… a good mix going on
there.”
Student Tessa Young agreed. “Organic businesses,
starting at the farm and traveling up the supply chain, have long been
leaders in modeling sustainable practices,” said Young, a full-time
employee with the Organic Trade Association (OTA), which has to promote and
protect the growth of organic trade to benefit the environment, farmers,
the public and the economy. According to Young, although she often heard
about new, innovative operational improvements that benefited the
environment, the people and the traditional fiscal bottom line, she was
dismayed to learn that in many cases it was still “business as
usual.” According to a survey, less than half of Fortune 500
companies in North America—although professing to embrace
sustainability—failed to deliver on their promises. To understand why
and help create and implement solutions for those organizations falling
short on practicing sustainability, Young turned to Antioch.
“After only two semesters at Antioch,” she
said, “I’m confident that this particular program is ripe with
the skills, knowledge and inspiration to facilitate my pursuit of
meaningful, systemic change.”
Beach and Young are two of 19 students enrolled in the
program—a mix of nine women and 10 men—ranging in age from
early 20s to late 50s. Two are listed as organic farmers, with a few
working with agricultural-type corporations. “Two do educational work
at their farms… working school groups, with lots of educational
activities,” said Antioch Admissions Director Jennifer Fritz.
“It seems to be a very good fit for them initially because of the
course work. Traditional programs don’t address environmental
sustainability. Having it integrated into the program speaks directly to
the farmer’s profession.”
One of a kind
What makes the program unique? A lengthy list includes
the weekend program; an interdisciplinary
approach (organization and management working alone and team-teaching,
incorporating environmental classes); using a cohort model where students
travel and learn together; the opportunity to reflect on what students
learn and how to apply it; and a balance of hard-core courses and
experiential learning, facilitated by a fall practicum whereby students
apply what they’ve learned. This last piece, in particular, is a
beneficial fit with Antioch’s ongoing connection to Stonewall Farm, a
working educational farm in Keene, N.H.
In transition due to significant funding cuts, the
farm currently restructured staffing and operations to reduce expenses,
said Stonewall Farm’s Executive Director Kathy Harrington. To help
remain on budget, Harrington concluded, “Our focus needs to be on
profit centers, revenue opportunities to sustain us long term. Given the
MBA’s focus is to develop revenue building projects with the earth
systems in mind, it has tremendous potential benefit to Stonewall
Farm.”
As part of their practicum, Antioch’s students
were challenged to develop ways to increase the farm’s revenue. After meeting with dairy herdsmen, gardeners and farm staff,
then brainstorming ideas, they broke into five teams, each taking on a
separate project: agro-tourism potentials, commercial kitchen as an
educational site, developing a local food restaurant on site, teaching and
practicing sustainability and energy onsite, and a “blended
model” of developing onsite resources, renewable energy, broadening
membership and practicing sustainable agriculture.
After researching the commercial kitchen idea,
researching restrictions on the land through the Society for Protection of
N.H. Forests and investigating alternative uses for farm housing and
alternative growing practices, the semester culminated in December with
teams presenting their ideas to Stonewall Farm’s board and staff.
A shift in thinking
Interest in the program is showing a shift in
thinking. “A professor teaching social science research is totally
in-volved. Others embedded in their industry love what they do, but they
want sustainability to become part of their organization. With a rising
awareness of the importance of local food, future business leaders are
thinking and now fostering a closer relationship with the farmers that
produce that food,” Chandler said, who is confident their MBA will
provide the information to help make that shift.
She sees the program encouraging future farmers from
shying away from a “quick fix.” Through collaboration, she
envisions students leaving with multiple ways to solve problems.
“Our hope,” Chandler concluded, “is
our students will leave here not just thinking about their organization,
but where their organization fits in this web of life. It used to be people
had a tiny focus in their own little, tiny world, but the first law of
ecology is everything is connected to everything else.”
Fritz added, “It is a high achieving group. They
all say they’ve been waiting for a program like this, that they
really wanted to find something they felt they could be committed to. When
they found us, they knew it was a right fit.”
The author is a freelance contributor.
SIDEBAR 1
For more information
Antioch New England University
40 Avon St.
Keene, N.H. 03431
800-553-8920
www.antiochne.edu